December is here and with it, there’s lots of exciting giveaways and competitions going around social media – I have one too 🎅🏼 ! It’s a bit of a funny one, and I have no idea if it’s going to work, but I believe in doing things differently 😊
During the month of December, starting on the 6th, I’m going to be carefully placing tiny wee bottles containing miniature “food” around Glasgow. Anyone who finds one can claim a £10 gift voucher from one of my favourite local shops: Tantrum doughnuts, Loop & Scoop or Drygate!
So, 1 wee bottle = one £10 gift voucher. If you find “food in a wee bottle”, here’s what you need to do to get your prize:
- Follow @Glasgowfoodelicious on Instagram
- Post a photo on Instagram of your mini food and bottle, with #foodinaweebottle and tag @Glasgowfoodelicious, by 31/12/2019
That’s it! But the photo needs to be posted on a public Instagram account, so that your cute food can be seen by the world! If your profile is private, you can still post the photo and message me directly (on Instagram) a screenshot of your feed, so that I can see your post.
How to find the wee bottles?
Well, you have to be lucky to spot them, but there’s a couple of ways to get ahead: if you’re following me, just keep an eye on my stories! I’ll be posting stories with pretty obvious hints on where to find them.
I really want this to work and I hope the wee bottles get found and posted! So, if you are keen on finding one and get yourself a gift voucher, feel free to leave a comment on my giveaway post and tell me where you’d like to find a wee bottle. I then might leave one on your suggested area, and give you a heads up so that you can run and get it 🏃
Let the wee bottle hunt begin! 🙌🏼
And now, for some terms and conditions:
- The giveaway runs from December 5th until 31st at 11.59pm GMT.
- Open only to UK residents who are 18+ years old.
- This competition is in no way sponsored, endorsed or administered by Instagram.
- Winners will be contacted directly after they post a photo following steps 1 and 2 above and before competition closes on 31/12/2019.
- Each winner can claim a 1x £10 gift voucher, choosing from options available at the time of claim, and provide a UK address for delivery of the prize (I will cover shipping cost).
- A maximum of 2 prizes can be claimed per person (if you find more than 2 wee bottles, please give them away to friends!).
- There is no cash alternative.
- Prizes will be delivered by the end of January 2020.
Update: December 19th, 2019
#foodinaweebottle Giveaway now CLOSED! Congrats to the winners who hunted down these wee bottles, there were 8 winners in total 😄👏
Extending my thanks to each and every one of you for taking part in this festive giveaway. I have to say, these guys were VERY quick to get the wee bottles, I was impressed 😂
I actually had so much fun doing this, I loved seeing all the stories and posts and I’m so pleased with the response I got from this giveaway. I am sharing some lessons learned from this experience, in case it’s of interest to anyone thinking of running a similar type of guerrilla marketing campaign / competition.
Many thanks to all the people who commented or messaged me with a little praise for the initiative, and to those who shared the giveaway in their stories, it really means a lot 💕
What I learned from running a different kind of Instagram Giveaway
As a food Instagrammer, most of my followers are other influential foodies in Glasgow and other UK cities, and I noticed about 95% of competitions and giveaways are pretty much the same: like the post, follow the account, tag a friend. For my December 2019 giveaway, I wanted to do things differently. I wanted to run a giveaway that could involve people outside of Instagram, where there could be multiple winners, and something that would also be fun and unique.
So, here’s what I came up with: a little treasure hunt, involving tiny glass bottles hiding away on the streets of Glasgow for people to find. Of course, I wanted to keep it food related; so the little bottles had miniature “food” inside them, along with a message, and the prizes were gift vouchers for some of my favourite local eateries.
When running a social media competition, it’s best practice to come up with a relevant hashtag, ideally something easy and unique. Mine was, in line with fine Scottish slang: #foodinaweebottle (“wee” is Scottish for little!), which became also the name for my giveaway.
I tried to keep the rules as simple as possible: every finder of a bottle was a winner, and to claim the prize they had to do these two things: 1. follow me on Instagram, and 2. Post a picture on their feed of the wee bottle, tagging me and with #foodinaweebottle.
I was very excited with the idea, but also a bit apprehensive! I thought it would be a challenge to get people to engage in the hunt; I thought people would maybe think it was a silly idea, and also that the prize wasn’t worth getting out of their comfort zone to go out and find a little thing on the streets, and then post on their feed. Well, it turned out I did not need to worry. The outcome was great, and here’s what I learned from the experience.
1. The engagement was much better than with previous traditional giveaways
I had run a few giveaways before, with the usual follow – like – tag rules, and yes; people followed the rules, and yes, it resulted in many comments and new followers, but what about some real conversation or feedback? When I launched the #foodinaweebottle giveaway, the quality of engagement was amazing, the response was much better, and it was all very rewarding. People were sharing stories about the giveaway voluntarily, and many of them commented on the post or reached out via DM with a little praise about the initiative. Also, the daily visits to my profile tripled during the giveaway.
It was so nice to see people’s interest and engagement, and to see some of them getting excited about finding the wee bottles!
2. It was fun!
The giveaway gave me a chance to engage with other influencers and followers. I was asking them for ideas on where to drop the bottles and they would respond with suggestions. As I was placing wee bottles, I was sharing the stories with followers I know were in the area (following their suggestions!), and they were actually rushing out to get them. Some guys shared their photos and stories, either when they found a wee bottle, or when they got there and it was gone! I just loved how people were really going for it, it was so much fun.
3. The follower gain was better than expected
Increasing the follower base wasn’t a priority in this giveaway. I wanted to reward the people who were already my followers, which is why I tried to prioritise them and shared stories directly with some of them. But new people started to follow me, probably to see the stories, as I was encouraging them to keep an eye on stories for clues to find the wee bottles.
A good number of influencers who liked the idea, voluntarily shared the giveaway post on their stories, this helped to reach more people and also ended up in new followers. Also, as people found the wee bottles, their stories and posts also helped to spread the word.
During the giveaway, my follower base increased by about 5%, which isn’t a massive gain, but an unexpectedly nice boost, nonetheless!
4. It was worth the effort!
Granted, this giveaway took some extra time and dedication. From preparing the little bottles, to thinking about where to place them, to actually going out and sharing stories and updates, then arranging delivery for multiple prices. But at the end, it was a fun and rewarding experience, and I am very glad I did it!
I think we shouldn’t be afraid of doing things differently. I feel this initiative helped me to not only engage with other foodies and to gain new followers, but to also stand out a little bit from the crowd.